Coca Cola Trials "Label-less" PET Bottles Designed for Recyclability in the UK

In a groundbreaking move, Coca Cola has announced a limited trial of "label-less" packaging for Sprite and Sprite Zero on-the-go bottles. The pilot program aims to simplify the recycling process and reduce packaging material, while also drawing attention to the brand's commitment to sustainability.

During the trial, single 500-ml Sprite and Sprite Zero bottles will have their labels temporarily removed and replaced with an embossed logo on the front of the pack. Laser-engraved product and nutritional information will be featured on the back of the package. This innovative design not only streamlines the recycling process by eliminating the need to separate film labels from the bottles but also reduces the overall amount of packaging material used.

The new label-less design will be available at eight Tesco Express Stores in select cities between January and March 2024. The clear, recycled polyethylene terephthalate (rPET) bottles will feature green and transparent attached caps, clearly identifying them as Sprite or Sprite Zero respectively. These bottles are made from recycled PET material, with the exception of the cap, which is made from HDPE.

In addition to the label-less packaging, Coca Cola has also introduced attached caps to its bottles to prevent littering and has invested in new designs to reduce packaging materials. Javier Meza, Coca Cola Europe VP of marketing, emphasized the significance of this trial, stating that it marks a milestone for the industry and could lead to long-term changes in how brands communicate with consumers.

This innovative approach not only demonstrates Coca Cola's dedication to sustainability but also sets a new standard for environmentally conscious packaging within the beverage industry.