Developed under the Southeast Asia Regional Program on Combating Marine Plastics (SEA-MaP), the manual serves as a universal reference tool for regional policymakers, standard-setting institutions, industry associations and other relevant stakeholders. It compiles practical international and regional case studies alongside industry best practices, providing actionable guidance to drive the adoption of eco-friendly, sustainable packaging solutions.
Notably, the document functions as a non-binding guiding framework rather than a mandatory regional regulation. Even so, its core objective is to drive cross-border regulatory alignment in plastic packaging standards and enable mutual recognition of labelling requirements among ASEAN nations, reducing market barriers for plastic packaging trade within the region.
The manual firstly analyzes the current gaps and disparities in plastic industry regulations across ASEAN member countries. Its main body centers on six key best practice recommendations, each supplemented by clear guiding principles, detailed technical criteria and real-world implementation cases to support practical application.
Back in 2021, ASEAN's initial planning for the manual included strict technical rules for food-contact plastic packaging. The 2021–2025 regional action plan proposed regulating permissible packaging substances, restricting harmful additives, fillers, persistent organic pollutants (POPs) and flame retardants. It also planned to set limits on chemical migration from packaging to food, define recycled material content standards, establish compliance testing methods and formulate implementation supervision protocols.
However, the final version of the guidance has narrowed its focus. While it lists essential ISO standards covering the full lifecycle of plastic products, it excludes targeted provisions for food packaging, as well as specific rules on chemical migration limits and bans on hazardous chemical ingredients.
Alongside the packaging standard manual, ASEAN has rolled out a complementary regional guidebook focused on eliminating single-use plastics. Also developed via the SEA-MaP initiative, this guide provides a flexible implementation framework tailored to diverse national conditions.
It helps member states design and execute targeted single-use plastic reduction strategies, covering policy tool selection, institutional capacity building, funding arrangement, stakeholder coordination, progress monitoring and professional capability development to ensure feasible and effective policy rollouts.
ASEAN is pushing forward multiple supporting regulatory tools throughout 2026. Member states are jointly compiling an extended producer responsibility (EPR) handbook and supporting toolkit, which will guide countries in designing and operating localized EPR systems for plastic waste management. Two rounds of public and stakeholder consultations were completed in February and June 2026 to refine the documents.
The regional bloc is also developing dedicated guidance governing recycled plastic application and cross-border plastic waste trade, further improving the regional plastic circular economy system.
While advancing unified regional standards, individual ASEAN nations continue to upgrade their domestic plastic packaging regulations. In June 2026, Indonesia issued a new food packaging regulation, introducing strict chemical migration limits, positive and negative substance lists, reusable packaging management rules, and specialized requirements for recycled food-contact packaging materials.
Thailand has also updated its regulatory system for food contact materials, rolling out new rules covering metals, glass, paper and board materials, as well as restricted substances including bisphenols, epoxy derivatives and per- and polyfluoroalkyl substances (PFAS). Multiple new policy adjustments related to recycled PET for food contact, food-grade paper packaging and regional plastic waste management have also been recently released across South and Southeast Asia.
Source: ASEAN endorses guidance for harmonizing plastic packaging standards | Food Packaging Forum